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Direct marketing and advertising through television (typically called DRTV) has two basic forms: long variety (generally half-hour or hour-lengthy segments that designate a product in detail and are generally often called infomercials) and quick kind, which refers to standard thirty-next or 60-next commercials that check with viewers for an immediate reaction (usually to call a contact number on display or visit an internet site). TV-reaction advertising and marketing—i.e. infomercials—could be considered a method of direct promoting, considering that responses are in the shape of calls to phone quantities given on-air.
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